THE DEBACLE OF CINEMA

Hi Folks, in this Blog am going to share my perception on the current trend of cinema. Forgive me if I am wrong at any place(words) or opposite to your point of view.

Now lets get straight to the point. I am fond of watching films even I cant understand the language, Subtitles helped me a lot to watch the various languages movies. Till now I saw the movies in Korean, Marathi, Telugu, Kannada, Hindi & Malayalam. I have no problem with My mother tongue (Tamizh) and  global communication (English) language movies.

                      Cinema is the one gigantic medium that can easily covers all the people with its magic. It’s an illusion that have the power to attract any human being. In the past years, one good cinema can run 100 days, 200 days and even 365 days(1Year). That showed the people’s love towards cinema and the quality of it. But in the recent times, one film can barely runs one month and reaching 50 days is a huge achievement. And then now the situation gets even worse, one movie running 3 days successfully is a very hard task for the film makers. Also the directors & producers are trying to gain profit from the opening week itself.

                        The rise of technology is a great thing for an every individual person. But I am damn sure that the same technology ruined the interest of people towards cinema. In addition with the technology, the very dangerous piracy joined with it to kill the every film maker’s innovation.

                         The fall of cinema happened because it went to the corporate’s greedy hands nowadays. So the normal audience have to pay more than normal for watching a film with their family. Even the government fixed some price regulations for the theaters, but nobody is following it on the opening weekend. So the eager common man have to pay that additional amount from their hard earned money to satisfy the wish.

                         Then we will see how the piracy changed the people’s mind to watch the film in theaters. In the old times, we can get the DVD copies of the film only after the long days of the official release in theaters. But now anyone can easily get the pirated copies in shops and everyone can download from the websites. In the recent times, the piracy goes to the next level. Many films got released in internet before the official release in theaters. This will leads to the huge loss for producers and it will affects the directors creative thinking. Example: The Expendables 3, Mapla Singam, Udta Punjab and Great Grand Masti 3.

                        Recently, the most expected film named ‘KABALI’ released in four languages (Tamizh, Telugu, Hindi & Malay) released on July 22, 2016 at 3200 screens in India and 2000 screens in Overseas. That movie hyped very much by the producer and had a huge promotions even in the AirAsia plane.  So, the film ticket rates were hiked by three times than the normal rates in the opening weekend. But after the screening of premiere show & first two shows, that film got many negative reviews. In the global video-sharing website ‘Youtube’, the so-called reviewers bashed the film badly and in the social-networking sites like facebook and twitter, lot of people spread the negative reviews.

                      Despite the court order to release the film Kabali online, one of the  Uncrowned Piracy website named “Tamilrockers” and “Tamilgun” released the film early morning itself after the two shows of the film in theatres. Many people can’t afford to buy the tickets downloaded that pirated copy within the few minutes after the uploading of that sites.

                            Apart from these technology & piracy’s rise, the harsh word of mouth in the name of reviews killed the life span of many good films. Nowadays everyone can put the review easily in the websites (social networking). If they don’t like or understand the film, they say the film is worst or bad. Somebody starts to putting reviews in the theatres instead of watching the film. This will badly hurts & discourages the film maker’s creative thinking. The consequence of this kind of reviews lead to a good movie flopping at the box-office and the producers facing a big loss. We cannot stop these kind of genius reviewers now. But what’s possible now is to protect the cinema is neutralize the tickets rate and fighting hardly against the piracy.

Footnotes

1.Stallone's Expendables 3 leaks online three weeks before release

2.Mapla Singam leaked online before release 

3.Udta Punjab leaked online two days before release

4.'Great Grand Masti' (Masti 3): Release date changed after full movie leaked online