Friday, 6 April 2018

Facebook - Cambridge Analytica Data Leak & Why it that doesn’t matter much to you ?


Recently you saw in most news that facebook allowed to leak the private data via 'Cambridge Analytica' political consulting firm that collected the user details by "thisisyourdigitallife" app and later it used that for the US presidential elections 2017 & incidentally that helped for the victory of Donald trump. 

Facebook CEO & Co-founder 'Mark Zuckerberg' itself admitted the mistake, takes the full responsibility and seek the unconditional apology to the people all over the world.

Now what am coming to convey here is, Yes it’s a big fault. Tech giant like facebook couldn’t have to allow this kind of error. Hope it will rectify from this issue and he assured it now. But people are very angry now and started to thrash mark & created a hashtag like #deletefacebook and made it trending worldwide.


First we have to understand if one application/software is providing its usage to the customer without collecting any amount upfront, sure they will get something return from them for exchage with or without their knowledge.

For example we cant imagine our day to day lives without the usage of email. Google’s email provider ‘Gmail’ provides us multiple usages & 15 GB of free storage space in cloud without asking any kind of charge from us. How they are providing this much facilities to the people from the entire world for free ? They are a non-profit organisation ? Hell, NO.

They are providing these to us for the exchange of our personal details & we are agreed to this while sign up for the services.

Is it Shocking ??
Cool. It’s not that much scarier like you think, they don’t use the sensitive information & steal your money.Instead of that, they are closely monitoring every details, movements of you and they will provide that particular  sources to the people needed that  information.

Always remember that once you entered online, everything you do there is traceable & scalable. It is called as ‘Digital Footprints’.



People forget about the agreement that they granted the permission when they started to use this kind of free web services. Every organization like gmail , facebook clearly stated this kind of taking the data in their terms & conditions. But, we were not reading that well & ready to blame them in this kind of some wrong incidents.

Finally, what’s the solution for this kind of data breaching is people have to delete / deactivate / remove their accounts.

Do you think it’s possible ? Definitely not. We people are used to this kind of  digital technologies. We are living in a digital evolution, So be careful & aware of what data you are sharing in online.